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For Immediate Release
Contact: Linda Barba, Project Marketing, Inc., 610-889-2036
or via e-mail at lbarba@projectmarketinginc.com
DMW WORLDWIDE SHARES WHITE PAPER ON OUTDOOR
ADVERTISING WITH DIRECT MARKETERS
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“Outdoor Advertising: Not Just for Branding Anymore” offers insight into new applications and shares case study example
Wayne, PA — June 1, 2007 — Outdoor advertising isn’t just billboards and 30-sheet posters anymore. Today’s outdoor has evolved to include exciting new means of advertising such as street displays, gas pumps, digital displays, taxi hubcaps, and a host of other innovative communication vehicles.
“Technology is the primary reason for the rebirth and expansion of outdoor. It has changed the way consumers interact with ads both on- and off-platform,” explained Len Zappolo, Executive Director, Media Services, DMW Worldwide LLC. “The envelope is being pushed and results are becoming more immediate and more measurable than ever before.”
As the outdoor medium continues to grow and expand, advertisers will encounter many challenges. DMW’s white paper covers:
- Advances in technology that are changing the ways direct marketers reach and target consumers;
- How to measure new outdoor approaches; and
- Common mistakes and what to avoid.
The white paper also includes a case study about a New Jersey automobile insurance carrier that has successfully utilized traditional outdoor as part of a multimedia direct response campaign designed to increase awareness and lead volume.
The complimentary white paper is downloadable by visiting http://www.dmwdirect.com/news/request_outdoor.htm.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks 37th in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list and 6th in the Philadelphia Business Journal list of “Top 25 Advertising Agencies” — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. Warren Hunter, President and CEO of DMW, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.
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