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For Immediate Release
Contact: Linda Barba, Project Marketing, Inc., 610-889-2036 or via e-mail at lbarba@projectmarketinginc.com
DMW WORLDWIDE HIRES SENIOR MARKETING ANALYST FOR GROWING DECISION SUPPORT TEAM
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Wayne, PA — June 22, 2006 — Warren Hunter, president and CEO of DMW Worldwide announced that Jennifer Warner-Freeman has joined the agency’s Decision Support team as senior marketing analyst.
Warner-Freeman worked with Marsh Affinity Group Services on the AARP account where she developed predictive models, customer profiles, and the data dictionary for a large data warehouse. Most recently, as a consultant for Qualex Consulting and Analytic Solutions her responsibilities included developing customer profiles, regression models, Web-based reporting engines, and segmentation strategies. Warner-Freeman is also an expert in SAS and is becoming a SAS Certified programmer.
“Jennifer’s hiring is an important step in our long-term plan to develop a world-class analytics and lead processing capability,” said Hunter. “Our decision support team offers an increasingly robust analytical toolset to our clients.”
Warner-Freeman is a Penn State graduate with a degree in Business Economics.
About DMW
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, PA and Plymouth, MA. The agency — which ranked 37th in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list and 6th in the Philadelphia Business Journal list of “Top 25 Advertising Agencies” — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, healthcare, financial services, consumer products, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.
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