For Immediate Release

Contact: Linda Barba, Project Marketing, Inc., 610-889-2036
or via e-mail at lbarba@projectmarketinginc.com

DMW WORLDWIDE WINS INTERNATIONAL VIDEOGRAPHER AWARDS


Agency takes home four “Award of Excellence” honors, two “Award of Distinction” honors, and an honorable mention

Wayne, PA — November 7, 2006 — Warren Hunter, president and CEO of DMW Worldwide, announced that the agency has been honored by the international Videographer Awards competition. The Videographer Awards is designed to identify communications professionals who are raising the standards of the industry, and to give winners and their clients the recognition that their work is outstanding and highly regarded by their peers. 

DMW’s winning entries include: 
  • An Award of Excellence awarded to Wells Fargo for “Voice of the Customer.” This DMW-produced commercial was part of an ambitious brand-direct program to test market small business loans on broadcast television. The spot blended strong brand imagery – intriguing vignettes of small business people in their workplaces – with strong offer elements and multiple calls to action to generate response. Voice of the Customer has also been recognized with 2006 Telly, Communicator, and Aurora awards.


  • An Award of Excellence awarded to The Hartford for “Pulled Over.” DMW had to overcome three hurdles. First, the target audience (AARP-member drivers ages 50 plus) had to believe it could save money by switching. Second, many members were satisfied with their current carrier and coverage. Finally, television has a broad reach beyond the AARP membership, so the spot needed to attract new members. By using a universal experience – being pulled over by a police officer while driving – attention is gained and barriers overcome. Pulled Over also earned the 2006 “Best of PIMA” award and tied for “Best in Show” at the NEDMA awards.


  • An Award of Excellence awarded to Highmark Blue Cross Blue Shield for “Main Street.” This fully animated, DMW-produced spot helped the client launch a very complex product: a federally qualified, high-deductible health insurance plan married to a Health Savings Account (HSA). This product works like an IRA, except the benefits are used for qualified health care expenses. The creative positioning was to offer the viewer dual savings — very affordable premiums combined with the viewer’s ability to save on taxes by opening an HSA. In this spot, the viewer takes on the point of view of the “camera” traveling through “Main Street USA,” an environment that utilizes key signage, buildings, and even an ATM to communicate key copy points, key places to use the product (i.e. the doctors, the pharmacy, and the hospital); key savings; and benefit amounts. Finally, the free information package is visualized coming out of the town’s post office as the product is summarized as “the smartest choice in town.”


  • An Award of Excellence awarded to Anthem Blue Cross and Blue Shield (Midwest) for “Pinball.” With new players entering the individual health insurance market in Ohio, Indiana, and Kentucky, Anthem wanted an attention-getting spot that would both showcase program advantages and differentiate them from the competition. Positioning Anthem as “still the best game in town,” this animated spot uses a pinball game board and live ball to demonstrate all the bells and whistles associated with Anthem’s individual products. This commercial also won a 2006 Telly Award.


  • An Award of Distinction awarded to Wells Fargo for “Stage Coach.” This direct response television commercial, created to sell a home equity product, marries Wells Fargo’s existing brand identity image – the Wells Fargo stagecoach – with strong direct response characteristics, including a strong call to action, slice-of-life vignette, and emphasis on product need. Actress Peri Gilpin, who is the recognizable voice of Wells Fargo Bank, lent her talents to enhance the branded image and help make this spot an attention grabber. Stage Coach recently won Communicator and Telly awards.


  • An Award of Distinction awarded to Region 19 for “3 Friends.” This DMW-produced spot was part of a new product launch — for both a regional Medicare Advantage and a regional Medicare Part D drug plan — for seven Blue Cross and Blue Shield plans in the Northern Plains that previously offered traditional Medicare supplement products only. The overarching message is that the local Blue Cross and Blue Shield plan now offers more coverage choices to fit individual needs and budgets. Shot on location and showcasing three friends who’ve gathered in a park, the spot leverages the strong national brand by demonstrating that while each friend wants something different in a Medicare plan, Blue Cross and Blue Shield is something they all agree on. In addition, the spot was customized for the local BCBS plan in each state (via logo, titles, and state-specific products) which helped differentiate it from national providers with no local presence.


  • An Honorable Mention awarded to The Hartford for “Test Drive.” This commercial features a couple that achieves ownership of their dream car and learns how they can save money on their auto insurance by switching to AARP’s coverage through a friend at the dealership. The spot blends high production value – important to both AARP and The Hartford brands – with a strong direct response message, including slice-of-life vignettes, an on-camera spokesman, and strong call to action. This effort also won a Telly Award and was a finalist in the 2006 Philly Gold awards.
About the Videographer Awards
The Videographer Awards is an international awards program directed by communications professionals to honor talented individuals and companies in the video production field. Entrants include video production companies, advertising and public relations firms, corporate communications departments, cable and broadcast television operations, government agencies and schools, independent producers, and special event producers. Past winners have come from all 50 states and numerous countries. For more information, please visit www.videoawards.com. 

About DMW Worldwide LLC 
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The agency — which ranked 38th in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list and 6th in the Philadelphia Business Journal list of “Top 25 Advertising Agencies” — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, health care, financial services, consumer products, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at
610-407-0407 or via e-mail at hunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.