For Immediate Release Contact: Linda Barba, Project Marketing, Inc., 610-889-2036 or via e-mail at lbarba@projectmarketinginc.com DMW WORLDWIDE TAKES HOME FIVE COVETED “TELLY” AWARDS

Wayne, PA — June 27, 2006 — Warren Hunter, president and CEO of DMW Worldwide, announced that the agency recently took home five Telly Awards, which recognize outstanding non-network and cable television commercials.  

A Silver Telly — the Telly award’s top honor — was given to DMW Worldwide and client Anthem Blue Cross and Blue Shield (Midwest) for their “Pinball” commercial. With new players entering the individual health insurance market in Ohio, Indiana, and Kentucky, Anthem wanted an attention-getting spot that would both showcase program advantages and differentiate Anthem from the competition. Positioning Anthem as “still the best game in town,” this animated spot uses a pinball game board and live ball to demonstrate all the bells and whistles associated with Anthem’s individual products.  

Anthem (East) also earned a Bronze Telly for its “Spokesfigure” direct response television commercial. To sell individual health insurance, the innovative spot uses an animated blue character that jumps from the Anthem Blue Cross and Blue Shield logo and then interacts with various graphics and messages. “Spokesfigure” exceeded client lead goals and cost-per-inquiry expectations, and it succeeded in beating a long-term control.  

A Bronze Telly was awarded to DMW Worldwide and Wells Fargo for their “Stage Coach” direct response television commercial, created to sell a home equity product. This effort marries Wells Fargo’s existing brand identity image — the Wells Fargo stagecoach — with strong direct response characteristics, including a strong call to action, slice of life vignette, and emphasis on product need. Actress Peri Gilpin, who is the recognizable voice of Wells Fargo Bank, lent her talents to enhance the branded image and help make this spot an attention grabber. Stage Coach recently won a Communicator Crystal Award of Excellence.  

A second Bronze Telly was awarded to Wells Fargo for “Voice of the Customer.” This DMW-produced commercial was part of an ambitious brand-direct program to test marketing small business loans on broadcast television. The spot blended strong brand imagery — intriguing vignettes of small business people in their workplaces — with strong offer elements and multiple calls to action to generate response. Voice of the Customer has also been recognized with recent Communicator, Aurora, and Videographer awards. 

The Hartford’s “Test Drive” commercial was awarded a Bronze Telly. This direct response television commercial was created to sell auto insurance, underwritten by The Hartford, to AARP members. It features a couple who achieves ownership of their dream car and learns how they can save money on their auto insurance through a friend at the dealership. This spot blends high production value — important to both AARP and The Hartford brands — with a strong direct response message, including slice-of-life vignettes, an on-camera spokesman, and strong call to action. The spot was produced in :120 and :60 formats; the :120 has been declared the client’s new control. This spot also recently won a Videographer Award and is a finalist in the Philly Gold awards.  

The Telly Awards
The Telly Awards was founded in 1978 by David E. Carter, a past Emmy® and Clio® winner, to honor excellence in local, regional, and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies. Judges evaluate entries to recognize distinction in creative work — entries do not compete against each other. Instead, entries are judged against a high standard of merit. Judges score entries on a performance scale and entries are recognized and awarded as Silver or Bronze Winners based on the combined scoring of the judges who evaluate each entry. The judging panel consists of highly qualified production professional that have at least one silver Telly Award to their names. Visit the Telly Awards Website at www.TellyAwards.com.  

About DMW 
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa. and Plymouth, Mass. The agency provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, healthcare, financial services, consumer products, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at 610-407-0407 or via e-mail at hunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.