For Immediate Release Contact: Linda Barba, Project Marketing, Inc., 610-889-2036 or via e-mail at lbarba@projectmarketinginc.com Legendary Direct Marketer, Stan Rapp, Featured Speaker at DMW Executive Direct Breakfast Briefing

Wayne, PA – March 21, 2005 – Is your business prepared to be better than the best in the 21st Century? Do you know the secrets of marketing success that are required to make it in today’s changing environment? 

These are the challenges posed by legendary direct marketer, award-winning author, and famed CEO, Stan Rapp. DMW has invited Rapp to share his insights into the five “A”s that drive marketing success in a talk titled, “The Future of Maaaaarketing in the Age of Empowerment,” to be presented at its Executive Direct Breakfast Briefing this April. 

Rapp spent 23 years as a founding partner at the helm of what became one of the world’s leading direct marketing agencies, Rapp Collins. He then jump started a young direct marketing agency at McCann-Erickson, growing the business eightfold and helping to expand the agency into 35 countries. Rapp is the author of six books, including the ever-popular, Maximarketing, and is a member of the prestigious Hall of Fame of the U.S. Direct Marketing Association. 

A select circle of executives will attend the DMW-sponsored power breakfast briefing on Tuesday, April 26, 2005 at the Four Seasons Hotel in Philadelphia, PA. Attendance is by invitation only, and the program is designed for networking. It includes a full sit-down breakfast and keynote presentation by Rapp. 

This is an exclusive event and seating is limited. If you did not yet receive a personal invitation, or want to be updated on future events in the Executive Direct Breakfast Briefing Series, contact Allegra Craig via e-mail at acraig@dmwdirect.com or call 1-877-744-DMWW. 

About DMW 
DMW is a privately held full-service direct response advertising agency with offices in Philadelphia and Boston. The agency provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Website promotion. Industries served include insurance, financial services, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.