Agency wins awards judged by panel of health information experts.
WAYNE, Pa. - September 18, 2008 - Warren Hunter, Chairman and CEO of DMW Worldwide LLC, announced that the agency was awarded several honors in the National Health Information Awards competition.
DMW took top honors in the "Consumer Decision-Making Information - Newsletter" category with Silver awards for "Understanding Medicare" and "BlueFocus." There were no Gold winners and no other Silver winners awarded in this category.
DMW also won the highest award bestowed in the "Consumer Decision-Making Information - Booklet/Brochure/Pamphlet" category with a Bronze award for "Medicare Resource Guide." Bronze was the highest-level award given in this category this year.
"The National Health Information Awards is unique in that it is judged by a wide ranging panel of health information experts - from publishers to academics to health care executives to communications professionals," said Hunter. "Each brings to the table a different perspective, so winning here means that you've demonstrated best practices in creating materials that truly meet the needs of the health care consumer. On behalf of our clients, we are proud to be honored with this recognition."
The National Health Information Awards program, the most comprehensive of its kind, recognizes the best consumer health information materials and programs from organizations throughout the nation. Gold, Silver, Bronze, and Merit certificates are awarded by class, division, and category using a rating scale of 1 to 100. A panel of health information experts from across the nation judge entries based on content, format, success in reaching the targeted audience, and overall quality.
DMW is proud to include the National Health Information Awards among its other prestigious industry honors including the Aurora Award; Ava Award; Communicator Award; the Direct Marketing Association (DMA) ECHO Award; Healthcare Advertising Award; Hermes Award; Mature Media Award; Philadelphia Ad Club "Addy" Award; Philadelphia Direct Marketing Association Benjamin Franklin Award for Direct Marketing Excellence; the Professional Insurance Marketing Association (PIMA) Marketing Methods Award and Best of PIMA Award; the Telly Award; and the Videographer Award.
Now in its 15th year, the National Health Information Awards program is designed to establish a seal of quality for consumer health information. The awards are organized by the Health Information Resource Center (HIRC), a national clearinghouse for consumer health programs and materials. Visit www.healthawards.com.
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency - which ranks 43rd in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW's Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.