2008 Press Releases
Michael Weinstein Joins DMW Worldwide as Senior Copywriter
WAYNE, Pa. - July 10, 2008 - Warren Hunter, Chairman and CEO of DMW Worldwide LLC, announced that Michael Weinstein has joined the agency as Senior Copywriter.
Most recently, Weinstein was Senior Copywriter for Harte-Hanks, where he developed concepts and crafted direct response communications in all media including mail, print, television, radio, and the Internet. He has expert knowledge of the intricacies of long-term care insurance, Medicare Supplement and Medicare Advantage plans, and Medicare Part D prescription plans, having worked on several Blue Cross Blue Shield accounts.
Previously, Weinstein was Owner/Copywriter of Mike Weinstein Communications, Inc. for more than a decade. His client roster included such notables as ARCO Chemical, Bell Atlantic, DuPont, SmithKline Pharmaceuticals, and Saunders Medical Publishers. During his career he has also worked for Union Fidelity Life Insurance Company, where he supervised a team of six copywriters, and for Dorland and Sweeney where he was a Medical Copywriter.
"Mike comes to us with a well-rounded and deep expertise in all facets of direct response copywriting and marketing in general," said Hunter. "He thrives on working closely with graphic designers and account executives in the formation and execution of creative strategies. We're pleased to add him to our agency team."
Weinstein earned a B.A. degree in English from Temple University and an M.A. degree in English from Columbia University.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency - which ranks 43rd in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW's Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.