2008 Press Releases
DMW Worldwide Helps Health Insurers Reach Illusive Gen X and Gen Y Market With New Special Report - "Using Direct Response to Market to the Invincibles"
Report shares expertise on the Invincibles and direct response "best practices" for reaching them.
WAYNE, Pa. - July 10, 2008 - The target group known as the Invincibles - those 18- to 34-year-olds that make up Generation X and Generation Y - can be fertile, but difficult to nail down. Specifically, the Invincibles are the young adults who think they don't need health insurance, and if they did, assume they probably couldn't afford it. These young people also don't give much thought to the danger of being saddled with hospital bills, should the unthinkable occur.
DMW's latest Special Report - Using Direct Response to Market to the Invincibles - offers direct response "best practices" to health insurance marketers striving to reach the Invincibles. The report also includes a case study example of how one Blue Cross Blue Shield plan achieved a 15 percent jump in subscribers after it began airing a direct response television spot targeted at the 18- to 34-year-old market.
"The Invincibles group is not a homogeneous one," said Warren Hunter, DMW Chairman and CEO. "As part of a larger, diverse group of those over age 18 and under 65, they cut across generational lines and, therefore, have different value sets. Through this Special Report, we aim to share hands-on experience and expertise on how to reach and influence this rather illusive marketplace."
To request a copy of Using Direct Response to Market to the Invincibles, please call Kathie Reed at 484-383-0899, or e-mail her at kreed@dmwdirect.com.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency - which ranks 43rd in the prestigious Advertising Age "Top 50 Direct Marketing Agencies" list - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW's Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.