2008 Press Releases
DMW Worldwide Honored With Coveted Benjamin Franklin, Communicator, Healthcare Advertising, Telly, and Videographer Awards
Agency takes home multiple awards for insurance and financial services direct marketing efforts.
WAYNE, Pa. — September 4, 2008 — Warren Hunter, Chairman and CEO of DMW Worldwide LLC, announced that the agency was honored recently with prominent industry honors — Philadelphia Direct Marketing Association Benjamin Franklin Award for Direct Marketing Excellence, Communicator, Healthcare Advertising, Telly, and Videographer awards. DMW has been consistently honored by these awarding organizations.
Benjamin Franklin Award for Direct Marketing Excellence (“Benny”)
The Philadelphia Direct Marketing Association’s Benjamin Franklin Award for Direct Marketing Excellence competition has been a proud Philadelphia tradition for more than 35 years, with the “Benny” itself now one of the region’s highest honors in direct marketing and advertising. A panel of direct marketing experts from the New England Direct Marketing Association judged this year’s submissions and awarded 27 winners and three honorable mentions.
DMW swept the broadcast category this year:
- “CSR Radio Spot” — Broadcast Other, Invitation to Inquire category
- “Everywhere You Turn” — Broadcast TV, Invitation to Inquire category
- “Themepark” — Broadcast TV, Creative Only category
14th Annual Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded more than a decade ago, the Communicator Awards provides winners and their clients the peer recognition they deserve. Work is judged in four categories: print, video, audio, and interactive.
Awards of Distinction
- “Aberdeen Website” — Microsite category
- “Bottom Line DRTV” — Utilities category
- “Bubble DRTV” — Insurance category
- “Here for You Collateral” — Product category
- “Pez Silver” — Direct Mail category
- “See Jane DRTV” — Insurance category
- “Thumb” — Business/Trade Publication Ad category
25th Annual Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest, largest, and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic business development.
Gold Award
- “Go Getters” — Imprinted Materials category
- “Medicare Resource Guide” — Brochure category
Silver Award
- “Network Cares” — Special Video category
29th Annual Telly Awards
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable television commercials and programs; the finest film and video productions; and groundbreaking Web commercials, videos, and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
Bronze Award
- “Network Cares” — Direct Marketing category
Videographer Awards
The Videographer Awards is an international awards program directed by communication professionals to honor talented individuals and companies in the video production field. Entrants include video production companies, advertising and public relations firms, corporate communication departments, cable and broadcast television operations, government agencies and schools, independent producers, and wedding and special event producers.
Awards of Excellence
- “Everywhere You Turn” — TV Spots, Health Care category
- “Savings Challenge” — TV Spots, Service category
- “Themepark” — TV Spots, Service category
- “What Would You Do?” — TV Spots, Service category
Awards of Distinction
- “Bottom Line” — TV Spots, Utilities category
- “Hospital Scenes” — TV Spots, Health Care category “I Called” — TV Spots, Health Care category
- “See Jane” — TV Spots, Health Care category
- “Top Story” — TV Spots, Health Care category
Honorable Mentions
- “Bubble” — TV Spots, Health Care category
- “Signs” — TV Spots, Health Care category
DMW is proud to include the Benjamin Franklin, Communicator, Healthcare Advertising, Telly, and Videographer awards among its other prestigious industry honors including the Aurora Award; Ava Award; the Direct Marketing Association (DMA) ECHO Award; Hermes Award; Mature Media Award; National Health Information Award; Philadelphia Ad Club “Addy” Award; and the Professional Insurance Marketing Association (PIMA) Marketing Methods Award and Best of PIMA Award.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency — which ranks 43rd in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW’s Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.