DMW Automates Trade Group Mailings (October 14, 2002)

By: Scott Hovanyetz

Direct response marketing firm DMW is providing print-on-demand services for the Professional Insurance Marketing Association's member acquisition campaigns, according to DMW.

DMW is producing a customizable spiral-bound booklet, "An Introduction to PIMA Membership Guide," that includes an introduction letter, events schedule, association information and a personalized membership application. Using the print-on-demand service, the trade association can update text and photos, print a booklet and mail it to a prospect on the same day a request for information is made, DMW said.

DMW also created a member acquisition self-mailer that the association is sending to 3,000 prospects monthly. DMW, Philadelphia, primarily serves clients in insurance, nonprofit and financial services.

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