For Immediate Release Contact: Linda Barba, Project Marketing, Inc., 610-889-2036 or via e-mail at lbarba@projectmarketinginc.com DMW WORLDWIDE BIG WINNER IN PHILLY GOLD AWARDS TELEVISION CATEGORY

Competition recognizes agency’s response-generating direct response television commercials with four awards including “Best of Direct Marketing”
end-of-year speaker

Wayne, PA — August 7, 2006 — Warren Hunter, president and CEO of DMW Worldwide, announced that the agency’s work has been honored by the Philadelphia Advertising Awards with four “Philly Gold” awards, among them “Best of Direct Marketing.”  

“Test Drive,” a television spot created by DMW for The Hartford was honored by the Philly Gold awards as “Best of Direct Marketing.” A second award was given to this effort in the “TV/Film/Video Design/TV Graphics — Single :30 or Less” category. “Test Drive” features a couple who achieves ownership of their dream car and learns how they can save money on their auto insurance by switching to AARP’s coverage through a friend at the dealership. The spot blends high production value — important to both AARP and The Hartford brands — with a strong direct response message, including slice-of-life vignettes, an on-camera spokesman, and strong call to action. This effort also won Telly and Videographer awards this year. 

“Pinball,” a direct response television commercial developed by DMW for Anthem Blue Cross and Blue Shield (Midwest) was recognized in two Philly Gold television categories: “TV/Cable Commercials/Local — :60 or More” and “TV/Film/Video Design/TV Graphics — Trade Films/Video; Promotional Video/Film.” With new players entering the individual health insurance market in Ohio, Indiana, and Kentucky, Anthem wanted an attention-getting spot that would both showcase program advantages and differentiate them from the competition. Positioning Anthem as “still the best game in town,” this animated spot uses a pinball game board and live ball to demonstrate all the bells and whistles associated with Anthem’s individual products. This commercial also won a 2006 Telly Award and a Videographer Award.  

About the Philly Gold Awards
The Philly Gold Competition and Awards show is Philadelphia’s own award for creative excellence, open to all individuals, companies, and organizations that create commercial design for all venues of the communications industry. For more information, please visit www.phillygold.com. 

About DMW 
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa. and Plymouth, Mass. The agency — which ranked 38th in the prestigious Advertising Age “Top 50 Direct Marketing Agencies” list and 6th in the Philadelphia Business Journal list of “Top 25 Advertising Agencies” — provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, healthcare, financial services, consumer products, B2B, and non-profit. Warren Hunter, president and CEO of DMW, can be reached at
610-407-0407 or via e-mail at hunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.