For Immediate Release Contact: Linda Barba, Project Marketing, Inc., 610-889-2036 or via e-mail at lbarba@projectmarketinginc.com DMW Executives Purchase the Agency

January 2, 2002 – Wayne, PA – Senior management has purchased DMW from its parent corporation, DIMAC Marketing Partners. DMW is a leading direct response agency with offices in Philadelphia and Boston.

The management group led by Warren A. Hunter, President and CEO, and Josie B. Clippinger, Executive Vice President and CFO, includes five other senior managers – all of whom are seasoned direct marketers – and all of whom lead different disciplines within the agency. "It is this experience and long-term connection to our clients and employees that make this transaction so positive," explained Hunter, who has been with the agency since 1988. "We’ve been under a corporate umbrella since 1995. It’s great to now have the autonomy to put the best interests of our clients and employees at the forefront."

Clippinger reported that discussions for the buyout began about five months after the agency’s parent emerged from Chapter 11 bankruptcy protection in February 2001. The sale was closed on December 28, 2001.

The other equity partners are: Tom Hurley, Managing Director of the Boston Office and President, Non-Profit Group; Gina Kneib, Senior Vice President, Production; Linda Reed, Senior Vice President, Strategic Planning and Program Development; Bill Spink, Executive Vice President, Chief Creative Officer; and Richard N. Tooker, Senior Vice President, Database and Interactive Marketing.

Also, at the time of the sale, DMW announced the outside directors to serve on its Board. Former DMW CEO Steve Isaac was named Chairman. Other board members are Jonathan Lambert, Chairman of Acton International, and Terry John, CFO of Electronic Health Information.

DMW includes among its clients numerous BlueCross BlueShield plans nationwide, more than 50 public television stations, SunGard Recovery Services Inc., Upland Mortgage, CSFBdirect and the American Humane Association.