For Immediate Release Contact: Linda Barba, Project Marketing, Inc., 610-889-2036 or via e-mail at lbarba@projectmarketinginc.com DMW AND BLUE CROSS BLUE SHIELD CLIENTS BRING HOME HONORS AT 2004 NATIONAL MATURE MEDIA AWARDS

Wayne, PA – September 16, 2004 – DMW and clients Independence Blue Cross and BlueCross and BlueShield of South Carolina were honored at the 2004 National Mature Media Awards presentation. 

The 13^th Annual National Mature Media Awards^SM recognize the best in advertising, marketing, and educational materials produced for older adults. The awards program, presented by the Mature Market Resource Center^SM, is a national clearinghouse for the senior market. The winners were selected by a distinguished panel of judges from across the United States, representing years of expertise serving the mature market. 

The “Years/Life” lead generation package developed by DMW for Independence BlueCross won a Bronze Award in the Direct Mail Advertising category of the Healthcare division. This winning direct mail effort focuses on new health and wellness benefits. While careful not to lose sight of the overarching Keystone 65 product positioning – which includes comprehensive coverage and predictable costs – this package highlights better health management. The “Years/Life” package brings the reimbursement program, which includes cash back for losing weight, quitting smoking, and joining a gym, to the forefront. The target is those consumers who want better control over out-of-pocket healthcare costs and who want to take chare of their health. 

In the Direct Mail Advertising category of the Insurance division, BlueCross and BlueShield of South Carolina’s “Coming Up” package earned a Merit Award. DMW developed this “seasonal” direct mail package as part of the carrier’s annual spring enrollment campaign. The targeted message: “Spring is the time to plant the seeds for savings – and reap the benefits all year long,” is brought to life through bold use of color and springtime graphics carried throughout. A free premium – a seed packet – is included. 

DMW adds the Mature Media Awards to its list of other industry awards won this year, including the prestigious Telly Award; the Marketing Methods Award and Best of PIMA, both presented by the Professional Insurance Marketing Association (PIMA); the Philadelphia Direct Marketing Association’s Benjamin Franklin Award for Direct Marketing Excellence; National Health Information Awards; International AXIEM Awards; The Communicator Awards; and the Videographer Awards. 

About Mature Marketing Media Awards
The National Mature Media Awards is the nation’s largest awards program to recognize the best advertising, marketing, and educational materials produced for adults age 50 and older. The 2003 awards were sponsored by the Association of Marketing & Sales Executives in Senior Housing^SM, the National Association of Area Agencies on Aging, and American Custom Publishing Corporation^®. Gold, silver, bronze, and merit award winners were chosen from nearly 1,100 entries. 

About DMW
DMW is a full-service direct response advertising agency with offices in Wayne, PA and Plymouth, MA. The agency provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Website promotion. Industries served include consumer products, financial services, B2B, non-profit, healthcare, and insurance. Warren Hunter, president of DMW, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.