For Immediate Release Contact: Linda Barba, Project Marketing, Inc., 610-889-2036 or via e-mail at lbarba@projectmarketinginc.com DMW Announces Strategic Alliance With Evergreen Direct

Wayne, PA (December 2, 2002) - Warren Hunter, CEO of DMW, a Wayne, PA based, full-service direct marketing agency, announced the formalization of a strategic partnership with Evergreen Direct, a Vermont-based agency that specializes in reaching the often-elusive mature and senior markets.

"Our clients understand the importance of the mature market (50+) and the senior market (65+). Evergreen has been working in this market for 20 years for a variety of clients in industries ranging from banking and insurance to health care, publishing, food-by-mail and apparel. The depth of their experience combined with DMW’s expertise in direct and database marketing will add a new dimension to our ability to reach this key audience segment," said Hunter.

"There is a ‘right’ way to successfully reach the mature market. Evergreen’s strength lies in its ability to take products and services that may be complicated or difficult to understand, and to create marketing programs that appeal to this unique marketplace. Working with DMW will allow us to benefit from their depth of understanding in specific vertical markets such as financial services, and to better utilize technology to accomplish our client’s goals," added Bob Kesner, founder and president of Evergreen Direct.

About Evergreen Direct>br>Founded in 1982, Evergreen Direct is a full-service direct response agency that develops and executes award-winning lead generation, customer development, new product and continuous marketing campaigns for clients throughout the United States and Canada. Recognized as a leader in generational 50+ marketing, Evergreen’s clients include New York Life, Mass Mutual, The Equitable, Integrity Interactive, and Cunard Cruise Lines. For more information, visit www.evergreendirect.com.

About DMW
DMW is a full-service direct response advertising agency with offices in Wayne, PA and Boston. The agency provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Website promotion. Industries served include consumer products, financial services, B2B, non-profit, healthcare, insurance, telecommunications, and utilities. Warren Hunter, president and CEO of DMW, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW’s Website at www.dmwdirect.com.