Two Paths for Database
Marketers
(November 19, 2001)
Six Things That Are
Creatively Wrong With Just About
Every Insurance Web Site...
And Tips On How To Fix'em
(October 22, 2001)
Insurer
Targets Younger Adults in DRTV Spot
(October 22, 2001)
CRM
On the Starship Enterprise
(March 26, 2001)
CRM
Won't Kill Database Marketing
(December 5, 2000)
Raising
Database Marketing's ROI
(September 22, 2000)
The
Perfect Blend of DRTV, Brand
(June 28, 2000)
BlueCross/BlueShield
Ensures Younger Customers with DRTV
(June 21, 2000)
How
Relational Databases Work
(June 16, 2000)
Customer
Contact Vital for Repeat Business
(January 21, 2000)
